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Tuesday, September 8, 2009

Why Investing Online Is The Way Of The Future

By Kenneth Farnham

A growing number of consumers are turning to the Internet to invest their money online. The benefits are many: Online investing is quick and easy. Consumers can do it from their own homes. And the commissions that online brokerage houses charge are relatively minor.

Several online brokers dot the Internet today. They offer consumers the chance to quickly open accounts and begin investing their money in the stock market. Most charge low commissions. And most sites are easy to use.

The problem is that investing your money online can be risky. Playing the stock market is always risky, of course. There is never any guarantee that your stocks will rise in value. You could lose your investment.

You can ease any concerns you have with investing money online by doing some simple research. The best place to start is with the financial press. Financial print magazines and Web sites often contain rankings of the top online brokerage houses. Working with a top-ranked online broker can help ratchet up your comfort level.

Of course, this uncertainty doesn't bother the many consumers who have invested their money online. They're more interested in the ease and convenience of simply using their computers to invest their extra cash. They don't want to spend time meeting with a stockbroker.

If you're uncomfortable with online investing, though, there are steps you can take to ease your misgivings. First, research any online brokerage with which you're considering working. Read financial magazines or Web sites. Many of them rank the more popular brokerage houses. They'll tell you whether the online broker you're considering has a reputation for fair and ethical business practices.

Talk to any friends, family members or co-workers who've invested money online. Find out from them what brokerage they used. Were they satisfied with the service they received? Did their investments pay off? Was their online brokerage responsive if they had any questions?

Make sure, too, to only invest your money online with a Web-based brokerage that you've heard of. You don't want to take a chance on investing with a company that may be inexperienced or teetering on going out of business. Instead, go with the established online brokerages, places such as Etrade and Scottrade.

Finally, it's important to realize that investing money online isn't for everyone. Not everyone is comfortable working with brokers they'll never see. Online investing is easy and quick. But you should only consider it if you're comfortable with doing business over the Internet. - 23218

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