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Saturday, September 12, 2009

Tourism Boom Forecast Following Planning Win in Joao Pessoa

By Leslie Richards

Lengthy negotiations between the Paraba State Government and the MPF, Ministrio Pblico Federal, has resulted in agreement between the parties and permission for the construction of a major conference centre to be located in Cabo Branco, Joo Pessoa's number one residential district and an ideal investment location.

The development will cost in excess of $50 million, with works due to commence at the end of September. The Infrastructure Secretary, Francisco Sarmento, has stated that the State of Paraba has agreed all of the terms required by the MPF and the Federal environmental agency.

The land at the centre of these negotiations has always been zoned for touristic and residential development, with proposals for at least six large resort hotel schemes including golf and Spa centres. The land has effectively been blocked from development for the last 20-years, but now with this agreement in place, land-owners are rushing for planning permissions.

But with agreement now reached between State and Federal authorities regarding the protection and re-planting of native vegetation, the safeguarding of the beaches and investment into regularizing the water supplies for the area, planning permissions will soon be approved and development commenced.

This approval is expected to bring a boom in tourism to the area with the construction of many new hotels and resorts to accommodate the burgeoning number of visitors attending new cultural events and conferences. The knock-on effect will of course be a surge in real estate values, which is good news for the canny investors who already have Joao Pessoa on their radar.

The state of Paraba contains one of Brazil's hidden gems. Joo Pessoa is a great investment alternative to Brazils high density, high-rise developments in larger cities. Joo Pessoa is the gateway to Europe and home to the eastern-most point of the Americas, Ponta do Seixas.

Joo Pessoa is renowned as Brazils safest city with great restaurants, lively bars and extensive shopping areas. It is also officially the world's second-greenest city, full of squares, gardens and areas of preserved natural forest.

Joao Pessoa has a lively cultural calendar and seems to play host to some high-profile event or other just about every weekend. From street races music festivals to art exhibitions and literary gatherings, there is always something special to see or do.

Paraba and Joo Pessoa in particular, is experiencing rapid growth within the domestic market due to its economic expansion and migration from the south, and international interest is growing apace. This area offers investors excellent year-round rental prospects due to its 12-month season, as well as a growing stream of international investors and domestic buyers should they wish to sell on their investments. The development of the Conference centre and the proposed hotels and resorts will only increase the investment potential of this great city. - 23218

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