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Saturday, September 5, 2009

Learning How to Sell Annuities Takes a Variety of Approaches

By Bruce Darby

Do you want to know how to sell annuities? The secret is to have a continual pool of clients, many of whom will recommend you and therefore grow your client base. There are a number of annuity selling systems, but they all depend on a wide group of clients to feed their business.

Annuity marketing begins with finding those people who re most interested in your market Not everybody makes a key annuity prospect. Some lack interest; others are just too much trouble. They secret is having a large pool that then filters out those who are most likely in your market.

Direct mailing are important, but nothing works better in this business than word of mouth. Cold calls rarely go anywhere. Hosting seminars are a good way to get to know new clients, but if they're serious, your relationship will go well beyond the seminar.

When learning how to sell annuities, realize there are numerous effective strategies. Usually, it takes a number of different approaches to build your pool of clients.

Your best strategy borrows from a range of annuity selling systems, involving a number of different methods that work together.

Let people get to know you. Don't remain aloof with your clients. You're building a relationship that needs to be personable.

One great way of getting your name out in the community is to volunteer your services to local radio stations. Many of these stations will give free airtime to annuity experts who can explain the ins and outs of annuity marketing.

Don't forget about seminars Those who attend are directly interested since they took the time to make the effort. Make sure the seminar is well attended. Not only will it be more effective, but more people also make a better impression. There will also be more people who can ask questions and keep the conversation rolling and interest peaked. A good seminar involves a lot of questions and answers. - 23218

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